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Sunday, October 17, 2010

How the conservative women's movement is using social networks. Slate.

Slate Magazine: "The Smart Girl Summit, attended by about 250 (largely women, with a smattering of husbands and male speakers), grew out of a blog started by a stay-at-home mother.

The new wave of Mama Grizzlies believes—and they have some evidence to prove it—that social media is the key to their success. In nearly every session I sat in on, the speaker drove home the point that the easiest way to work for the Tea Party was to be active on Twitter and Facebook—this was the sort of political organizing that a busy mom could do, without even leaving the house. And by many measures, women already dominate social media: They outnumber men nearly 60 percent to 40 percent on Facebook and Twitter, and married women between 35 and 50 are the fastest-growing group of social-networkers. Their usage also tends to be more relationship- and communication-driven, less 'transactional.' 'Nontraditional media will give you the courage to tell your story,' one speaker said, echoing a blogger who told me she thinks women are more bold behind the safety of our computer screens."

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